9 Best Places to Sell Jewelry Online in 2023

Best for Auctions: Worthy

Key Specs

• Site Fee: 10–18 percent
• Items Priced By: Owner, after Worthy recommends a reserve price
• Types of Jewelry: Diamond jewelry, designer jewelry, and branded watches

Pros & Cons

Why It’s a Top Pick

Specializing in diamond jewelry, designer jewelry, and luxury branded watches, Worthy makes it easy to put your jewelry up for auction with a transparent pricing, prepping, and listing process. After you send in your piece with free, fully insured shipping, it will be evaluated by a third-party grading lab. Following the appraisal process, Worthy will recommend a reserve price, the lowest price you’d be willing to sell for. Worthy will also clean, photograph, and list your item to attract the professional buyers in its auction network. Throughout the process, you’ll have access to auction managers who can advise you.

Worthy’s fees are reasonable and depend on the size of your sale. They go as high as 18 percent for pieces that sell for $5,000 or less and as low as 10 percent for items that sell for over $30,000. If the highest bid is below your reserve price, you can decline the offer, and Worthy will return your item free of charge. Note that Worthy is set up to sell diamond jewelry, so you may not be able to sell other stones.

Best for Trendy Jewelry: Poshmark

Key Specs

• Site Fee: $3 for sales under $15; 20 percent for sales $15 and over
• Items Priced By: Owner
• Types of Jewelry: All

Pros & Cons

Why It’s a Top Pick

If you have pieces of statement jewelry you’re not wearing, consider Poshmark. Similar to eBay, Poshmark is a platform where you can list new and secondhand goods, although it has a stronger emphasis on fashion items. Among Poshmark’s most-liked jewelry items are trendy pieces — dainty necklaces and semicircle hoop earrings — and mid-range branded jewelry from stores like Free People and Anthropologie.

If you’re selling a number of pieces, you may want to use Poshmark’s Posh Bundle feature, which lets you sell multiple items to the same buyer, negotiate a price, and offer them an exclusive shipping discount. Poshmark buyers have to pay $8 for expedited shipping on every order, so for inexpensive jewelry pieces, bundles often make sense for both parties.

As you list prices, bear in mind that Poshmark charges a flat $3 fee on sales under $15 and a 20 percent fee on sales $15 and over. If you decide to sell luxury pieces on Poshmark, the company has a free authentication program for items valued at $500 or more.

Best for Fashion Jewelry: eBay

Key Specs

• Site Fee: 9–15 percent
• Items Priced By: Owner
• Types of Jewelry: All

Pros & Cons

Why It’s a Top Pick

There are marketplaces that are discerning about what you can sell, and then there’s eBay. While you can of course sell luxury jewelry on the platform, you can also make money from pieces that feature simulated gemstones or that don’t have a base of gold, silver, or platinum, making the site ideal for selling inexpensive fashion jewelry. As long as you clearly list an item and note any imperfections, you can put most jewelry pieces up for sale or auction, regardless of style or material.

If you do want to sell fine jewelry on eBay, the site’s Authenticity Guarantee will inspire confidence in potential buyers. If you sell a piece for more than $500, you’ll send it to the Gemological Institute of America to be authenticated (with eBay covering fees). After inspecting and verifying the piece, the G.I.A. will ship it to your buyer. While this extra step delays shipping, it ultimately builds your credibility and helps you stand out in eBay’s saturated jewelry marketplace.

EBay’s fees are relatively low — 15 percent for jewelry sales of $5,000 or less and 9 percent for sales over $5,000 — but you’ll have to account for shipping and insurance costs when calculating your potential profit.

Best for Vintage Jewelry: Ruby Lane

Key Specs

• Site Fee: 9.9 percent; $25 monthly fee for accounts with fewer than 15 listings
• Items Priced By: Owner
• Types of Jewelry: All

Pros & Cons

Why It’s a Top Pick

If you have old jewelry you’re looking to sell, you might want to aim at the target audience of vintage enthusiasts that Ruby Lane caters to. Instead of negotiating with jewelers, on Ruby Lane you sell to consumers directly, so you can set up your own shop and prices. The website provides many tools and tutorials to help you get started, so technical and e-commerce knowledge isn’t necessary. For example, Ruby Lane features a tool that automatically identifies areas of your shop that could be optimized. Keep in mind that Ruby Lane charges a 9.9 percent site fee, plus a $25 monthly maintenance fee if you have fewer than 15 listings.

Since you’re selling directly to buyers, you’ll want to include as much information as possible in your listings. Steps such as taking pictures of a manufacturer’s markings and conducting jewelry tests will help establish your credibility. You’ll also want to be careful about the wording you use in your listings. For example, “vintage” and “antique” have specific definitions: Vintage pieces are at least 20 years old, and antique ones are at least 100 years old. Though this can be confusing, Ruby Lane provides a helpful guide to listing requirements.

Best for Estate Jewelry: ThingsWeBuy

Key Specs

• Site Fee: None
• Items Priced By: In-house appraisal
• Types of Jewelry: Designer jewelry, diamonds, and watches

Pros & Cons

Why It’s a Top Pick

ThingsWeBuy should be one of your top options for selling estate jewelry, which, despite the fancy name, is essentially any previously owned jewelry. As long as you’re selling designer jewelry, diamonds, or watches, ThingsWeBuy will take a look at what you have to offer; just keep in mind that it doesn’t buy costume jewelry. You can even send in pieces that are broken or missing stones, as some wear and tear is expected with used jewelry. After inspecting your piece, ThingsWeBuy will take any damage into consideration when presenting its final price offer.

ThingsWeBuy’s sale process is simple. The company provides you with a free, insured shipping kit you can use to send in your jewelry. After G.I.A.-certified appraisers examine your pieces, you’ll get an offer by phone and email. If you accept the offer, ThingsWeBuy issues you payment within 24 hours by check, direct deposit, or PayPal.

Best for Consignment Sales: The RealReal

Key Specs

• Site Fee: 25–80 percent
• Items Priced By: In-house appraisal and proprietary pricing algorithm
• Types of Jewelry: All

Pros & Cons

Why It’s a Top Pick

If you’ve got luxury jewelry you don’t wear anymore, you can make money by selling it through The RealReal, which is essentially an online consignment shop. Prices are set by in-house experts and a proprietary pricing algorithm; if you have an item worth more than $995, the company will let you approve the price before it goes up for sale. (If you live near one of The RealReal’s brick-and-mortar stores, you can also arrange an in-person appointment.) When the pricing process is over, The RealReal’s team takes care of authenticating, photographing, and writing copy for your item. You’ll be paid on the 15th of the month after your item sells. Alternatively, you can opt for site credit and receive a bonus 5 percent on top of your commission.

The RealReal pays you up to 70 percent of the sale price for branded fine jewelry and up to 85 percent for watches. (Repeat sellers can earn up to 5 percent more.) The catch is that you won’t make much from low-value items. For anything under $100, you only receive a 20 percent commission. While you can certainly make a pretty penny with high-end brands like Cartier, you can also earn good money with trendy unbranded fine jewelry like gold hoop earrings and diamond tennis bracelets.

Best for Secure Sales: Cash for Gold USA

Key Specs

• Site Fee: None
• Items Priced By: In-house appraisal
• Types of Jewelry: Gold, silver, platinum, and diamond jewelry

Pros & Cons

Why It’s a Top Pick

Cash for Gold USA emphasizes business integrity, secure transactions, and efficient service. Its A+ rating with the Better Business Bureau (BBB) should give you peace of mind when selling your jewelry. You can ship your items without worries, as each shipment is prepaid, tracked, and insured. Cash for Gold facilities are monitored with closed-circuit cameras, and items are held in secure safe rooms.

Cash for Gold USA specializes in gold, silver, platinum, and diamond jewelry. After you send in your pieces, certified experts will appraise them for free. Cash for Gold will then offer you a price, which you can accept or decline. If you choose not to sell your piece, the company will send it back free of charge. Pricing is based on weight and purity rather than condition, so the company is a good option if you’re looking to sell imperfect pieces. On the flip side, you likely won’t get the best price for luxury pieces from high-end designers.

Best for Diamond Sales: WP Diamonds

Key Specs

• Site Fee: None
• Items Priced By: In-house appraisal
• Types of Jewelry: Designer jewelry and diamonds

Pros & Cons

Why It’s a Top Pick

Diamonds are forever, but your feelings about them might not be. With an A+ BBB rating, WP Diamonds is a streamlined way to sell diamond jewelry you no longer want. You’ll start by filling out an online form to receive a price quote. You can then send in your piece with free, fully insured shipping or talk with an expert in person if you happen to live near one of WP Diamonds’ offices in New York, London, and Birmingham, England. After the appraisal process, WP will make a final offer, and, if you accept, you can get a wire payment or check in as little as 24 hours. Alternatively, you can opt to trade your item in for store credit and get 10 percent extra value.

WP Diamonds does not buy unbranded gemstone jewelry or loose gemstones. It does, however, buy loose diamonds. It will also take almost all diamonds 0.5 carats or larger, but it doesn’t accept rough diamonds, black diamonds, brown diamonds, lab-grown diamonds, or cubic zirconia.

Best for Store Gift Cards: Circa

Key Specs

• Site Fee: None
• Items Priced By: In-house appraisal
• Types of Jewelry: Fine jewelry, diamonds, and watches

Pros & Cons

Why It’s a Top Pick

In business since 2000, Circa possesses an A+ BBB rating and is an affiliate member of industry organizations such as the Gemological Institute of America and the American Gem Society. Compared to other jewelry resellers, Circa strongly incentivizes sellers to select its store gift cards. If you opt out of cash payment, you can receive between 110 and 120 percent of your final offer in the form of a Circa or Blue Nile gift card. That’s a pretty good deal if you’re selling old jewelry to finance the purchase of a new piece. Just keep in mind that you might not make as much as you would putting an item up for auction. Whether you choose cash or a gift card, you won’t have to worry about commissions, taxes, or other fees.

For the most part, Circa works like many jewelry-buying businesses. To get an appraisal, you can meet with a Circa specialist in person or mail in your jewelry. For the latter, simply ship in your item after uploading images and paperwork. The process is free and fully insured. Circa buys all fine gold, gemstones, and diamond jewelry, but it won’t take lab-grown diamonds.