Edgardo Osorio’s Aquazzura label is increasing its product or service provide and its physical presence and has opened a London flagship retailer on critical luxury thoroughfare New Bond Avenue. The new place houses all the Florence-primarily based brand’s collections – footwear, jewellery and the even now-new bags and homewares strains.
The store’s style and design was “envisioned” by Osorio — the brand’s Imaginative Director as very well as its founder — and brought to existence by Marie-Anne Oudejans, the Dutch artist and interior designer.
And it was certainly a big challenge provided that it’s a sizeable three-storey townhouse setting up with the organization working to mix the historical past of the creating with a come to feel for the much more present day elements of the manufacturer.
It is not the only huge task occurring on this certain key chunk of London serious estate at current. Both of those Outdated Bond Road and New Bond Avenue have observed their attraction as a luxurious hub undimmed publish-pandemic and even with the conclusion of tax-cost-free searching for visitors. Just like Sloane Street across town, there are loads of newcomers and upsizes occurring this calendar year.
Colombia-born Osorio has history with London as he properly trained at each the London Higher education of Vogue and Central Saint Martins.
As for his new flagship, it features an all-white façade that’s explained to be a “canvas for [the label’s] refined, joyful spirit”. Outside, there is a black and white awning at the entrance with black and white wrapped columns topped in gold.
Not that color has been turned down. Osorio and Oudejans selected a Mediterranean-encouraged palette for the interiors, which includes aqua, pink and yellow, joined by the brand’s signature stripe motif.
The a few flooring each and every characteristic a distinct color plan with hand-painted decorations.
On the floor flooring there’s a handcrafted faux orange tree and the brand’s signature palette, with nature-impressed detailing this kind of as hand-painted palms, monkeys, and exotic birds.
The graphic black and white displays give footwear a starring part, although aqua-toned versions of the exact same stripe and chevron patterns also embellish partitions, columns, and ceilings.
The 1st floor options the purse and jewellery collections and has a additional feminine edge in shades of pink. The bag assortment only launched this year, “featuring an array of subtle and female day-to-night designs imagined for just about every occasion”.
To set it off, there’s a hand-painted trellis motif on the ceiling, as well as a stylised rendition of tropical frangipani trees, full with white and yellow flowers and butterflies. The company claimed this “sets a lush nonetheless fragile atmosphere”. The goods are shown in glass show circumstances and niches.
The mood will get even brighter on the next ground with an rigorous, summery shade of yellow paired with orange trees in “an ode to Mediterranean nature”.
This is where the Aquazzura Casa assortment life, like textiles, porcelain and modern table equipment “that embody Aquazzura’s new period as a life style brand”.
The 11-year-previous brand’s goods are all produced in Italy and the Casa assortment only debuted previous year, “encouraged by Osorio’s passion for interior style and design and art de la table”.
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