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Elite Repeat store in St. Paul due to reopen with new ownership

A woman wearing a pink sweatshirt that says, 'Elite Repeat' stands in front of a shop entrance.
Elite Repeat’s new owner Monica Smith outside the business enterprise on Tuesday, Sept. 19, 2023. Smith experienced been heading to the consignment boutique because she was 14, so when she observed Missy Auran put the company up for sale, she could not allow Elite Repeat close. “I believe of it as a passing of keys,” Smith mentioned about acquiring the boutique from Auran. (Gabrielle Erenstein / Pioneer Push).

Ever due to the fact Monica Smith discovered her very first deal at Elite Repeat — a purse, again when she was 14 — she has cherished halting by the consignment boutique in her community to hunt for fashionable bargains she did not even know she wanted.

In the three many years due to the fact then, Smith’s title has develop into a familiar chorus in the St. Paul shop’s gift card sign up — her good friends and relatives would often order present cards for her and she’d do the similar for them, a cycle that was as continuous as birthdays and vacations.

Now, the 47-yr-previous shopper is thrilled with her very best secondhand discover nonetheless: The important to the store.

“I am honored to be the keeper of the important,” claimed Smith.

Elite Repeat’s loyal customer base for women’s designer and on-pattern clothing, footwear and components, is also thrilled: The order, which was finalized recently, means that the resale shop, which shut July 29 immediately after practically 50 many years in small business, will reopen later on this tumble just after a “makeover” is full.

‘This shop has been portion of my heart’

The boutique, positioned at Randolph and Hamline avenues in Highland Park, has been owned by a handful of ladies due to the fact it initially opened at 1336 Randolph Ave. at the end of 1975.

Earlier this year, immediately after turning 56, then-operator Missy Auran astonished a lot of consumers when she declared that she planned to close the shop immediately after working there almost 50 percent of her lifetime.

“I know that I want to be additional current in my have lifestyle and in the life of my household and good friends,” she wrote to her buyers. “I know that I want to use my time and skills in new and imaginative means.”

She deserved a split, that’s for sure: Right after Auran, then an staff, procured the store in 2014, she had to keep the small business afloat all through two big highway building seasons and then the pandemic.

Still, buyers have been surprised that the continue to-flourishing, longstanding, woman-owned organization was likely to be shuttered just as buyers have been searching for promotions more than ever in the encounter of inflation, not to mention the sustainability of secondhand fashion that is far more on craze than at any time.

There was some thing a lot more, also, some thing you would have an understanding of if you have at any time shopped at Elite Repeat: It’s a local community that feels as comforting as a sweater on a cold working day. Below, even your fellow buyers are identified to validate your choices as you think about them in the store’s a few-way mirrors.

“That’s what identified as to me the most, honestly,” Smith mentioned of the supportive environment. “I mentioned to Missy, ‘This retail store has been component of my heart. So when you despatched that information about closing, I thought, Wait, no. Nooo!’”