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How the statement jewelry brand name arrived to be

Even though it started out as just a resourceful outlet, the pair observed what they had been creating was not obtainable anywhere else. The duo liked the idea of a statement piece, but discovered that what was on the marketplace ordinarily included “costumey” shiny metallic or rhinestones.

“We needed a raw, organic and natural, pure emotion piece that we could toss on with denims and a t-shirt or a costume and have it even now be the ‘wow’ piece that could change your design and style,” White said.

When at the beach, White and Tugwell built a handful of necklaces, which showcased all-natural elements like shells and picket beads strung on twine.

“We the two wore them all summer and that is when persons commenced inquiring us in which we received them,” White stated. “We tied our strung beads on to a suede strap for comfort and this grew to become the recognizable trademark of Twine & Twig.”

From there, two mothers told Shop These days that “the ball started out rolling rapid” for their fledgling enterprise.

“We experienced outlets achieving out and had to Google how to develop a ‘line sheet’,” Tugwell reported. “We hosted a single trunk display where we invited buddies, who invited mates. We experienced no intention of turning our bead stringing into a small business. We had been creating parts with the strategy of a a single time trunk display – that night we offered out of all 200 pieces.”

The need was bigger than the fee at which the pair could make the necklaces.

“We were being two moms (with) five youngsters involving us who ended up developing and making while our husbands viewed the young ones and our mom did coffee operates,” White reported.

But the pair created it get the job done.

“We are now carried in around 250 stores and have noticed Twine & Twig make it on some well-known necks,” founder Elizabeth White instructed Shop Right now.

Given that 2013, White and Tugwell have developed the brand to contain wholesale accounts, an e-commerce web site and a studio in Charlotte, North Carolina operate by an all-female workforce.

“What we intended was something absolutely one of a kind and unique, which is what we credit score to the quick desire that adopted,” White stated of the brand name rising.

How the brand name provides back again

The good thing is Tugwell’s daughter is Alright now, but the pair have not forgotten how their organization undertaking commenced.

“Due to the fact of the way that Twine & Twig originated, with my daughter’s disease, in a natural way our to start with charitable act was to Make-A-Want,” Tugwell stated, adding they have given that developed products and solutions in which 100 p.c of proceeds go to charitable companies. In the previous, they have produced parts to gain every thing from environmental conservation to humanitarian outreach. “To date Twine & Twig has donated above $50,000 to a range of charities and businesses.”

Twine & Twig design method

The sisters advised Shop Now that each individual piece of jewelry, which includes necklaces and bracelets, is 1 of a sort.

“From the shade variations in the beads to the texture of the shells and suede we use, no two Twine & Twig items are exactly the very same,” Tugwell described.

Added White, “We find inspiration for new collections from waves, trees, concerts, our young children messy paintings…you identify it. Then we source our beads from around and far. The exciting element is next, piles of beads and a ton of mess. We string, unstring, attempt yet again, finish every single many others…and then we have a necklace. After we truly feel like it really is a ‘go’ we have the women in our studio start off to copy, photograph, and set the solution as live on the internet site.”

The brand’s signature style — a suede strap — is handcrafted on every single one piece of jewellery.

“The system is a labor of love. It begins with getting our whole sized hides that are then hand slash down into unique suede straps,” Tugwell stated. “Our straps are then stitched and branded with our customized Twine & Twig logo. The branding resources we use add a pretty rustic handcrafted component to every single design and style.”

To see some of the brand’s bestsellers, scroll under and to shop, pay a visit to Twine & Twig and use the promo code Currently10 for 10% off.

Cowrie Collar #1

“Even nevertheless we have appear up with twenty-furthermore new versions of this type, everybody normally gravitates again to this classic,” White explained. “It is the perfect statement piece that can be worn with denims and a tee shirt or a marriage ceremony robe. Jacquelyn wore it on her marriage working day!”

Blended Metallic Layer Necklace Set

“This established is most effective for men and women wanting for versatility, simply because it has a wide variety of metallic varieties,” White shared. “It can be blended and matched with any parts you currently have in your jewellery box.”

Stacked Basic- Desert

“This is the ideal neutral assertion,” White said. “It truly is usually a greatest seller in the tumble and winter to spruce up your favourite black sweater.”


“We appreciate trios as items for the gals in your daily life,” White claimed, incorporating they make fantastic stocking stuffers, Easter basket additions, or instructor presents. “The most effective way to commence a Twine & Twig stack assortment is with a trio set.”

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