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How to spot a FAKE designer fashion purchase from a real one

How to spot a FAKE designer fashion purchase from a real one

Eagle-eyed fashion expert shares exactly how to spot a FAKE designer item from a real one by looking at the logo, fabric and even ZIPPERS

  • An Australian fashion expert named Becca has lifted the lid on designer goods
  • She used the fashion label With Jean as an example of what to look out for
  • Oftentimes the logos are slightly different, as well as zippers and fabric  
  • While it can be difficult to determine a real from a fake there are ways around it 










An eagle-eyed fashion lover has shared her foolproof ways to spot a real designer item from a fake one, and it just involves a little bit of prior knowledge about your favourite brands.

Becca posted her guide in an Australian buy, swap and sell Facebook group, outlining that she had been noticing a ‘tonne’ of fake items being sold online in recent weeks. 

She used the example of Aussie women’s label With Jean to showcase how the logo, fabric and zippers can be manufactured slightly differently to trick customers into thinking they’re getting the real deal.

How to spot a FAKE designer fashion purchase from a real one

'I wanted to make a post to show you guys what the size and care tags should look like,' she said

She used the example of Aussie women’s label With Jean to showcase how the logo, fabric and zippers can be manufactured slightly differently to trick customers into thinking they’re getting the real deal

'As you can see on the real items the size small looks kind of squashed whereas on a fake item it looks normal but this is not how With Jean prints their tags,' she said

‘As you can see on the real items the size small looks kind of squashed whereas on a fake item it looks normal but this is not how With Jean prints their tags,’ she said

‘I wanted to make a post to show you guys what the size and care tags should look like,’ she said.

‘As you can see on the real items the size small looks kind of squashed whereas on a fake item it looks normal but this is not how With Jean prints their tags.

‘For sizes that don’t have an S in them for easy identification you can look at the two little blobs. 

‘I’m not sure the best way to describe this but on the real tag they really look like blobs, on the fake tag they’re more like diamonds.’

After checking whether certain features on the tags match up the next port of call is to look at the ‘care tags’ which often tell you whether the garment can be washed and tumble dried.

'For sizes that don't have an S in them for easy identification you can look at the two little blobs'

'I'm not sure the best way to describe this but on the real tag they really look like blobs, on the fake tag they're more like diamonds'

‘For sizes that don’t have an S in them for easy identification you can look at the two little blobs,’ she said

In this case it will also usually tell you what the product is made out of. So if you know how fabric the brand designs in it’s easy to tell a fake apart.  

‘The real ones for reference are the ones that are made of 95 per cent polyester and five per cent spandex,’ Becca said in relation to her With Jean example.

‘The fake one here says it’s made of chiffon. The second fake care tag here has a similar description but the accent is upside down.’

The final check involves peering closely at the zipper. With Jean use ABS zippers on all of their garments, so if a customer was to notice a YKK design, it’s a copy.  

The final check involves peering closely at the zipper. With Jean use ABS zippers on all of their garments, so if a customer was to notice a YKK design, it's a copy

The final check involves peering closely at the zipper. With Jean use ABS zippers on all of their garments, so if a customer was to notice a YKK design, it’s a copy

Many of the group's members were shocked to discover even mid-range brand names were being duplicated and sold at a cheaper price

Many of the group’s members were shocked to discover even mid-range brand names were being duplicated and sold at a cheaper price

‘Protect yourselves from counterfeit items ladies,’ she said.

Many of the group’s members were shocked to discover even mid-range brand names were being duplicated and sold at a cheaper price.

‘I’ve bought a With Jean dress off eBay and compared the care label to my other With Jean items and it was exactly like the fake above,’ one woman said.

‘I was able to return it and the girl herself that I bought it off didn’t realise it was fake either. The quality was exactly the same as With Jean authentic items too.’

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