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One mom and her 15-calendar year-old daughter start hand-crafted jewellery line through an Etsy keep

STATEN ISLAND, N.Y. — When Nevaeh Smith, 15, was recovering from hip surgical procedures to proper a slight deformity in summer time 2020, she began building intricate jewelry parts that captivated the attention of her buddies and loved ones.

With this in thoughts, the Michael J. Petrides School soaring sophomore teamed up with her mother, Jade Smith, 39, and the pair opened an Etsy retailer — aptly named Nevaeh’s Jewelry — in December 2021.

Today, the New Brighton-primarily based mom/daughter crew has customers from across the region and as considerably as the United Kingdom who are captivated to the wide variety of handmade necklaces, rings, bag charms, earrings, bracelets and anklets crafted with colourful beads and/or distinctive stones.

Neveh's Jewelry

Nevaeh’s Jewelry can be observed on and at Lo’ Kel-Li Vendor’s Market place, a space in the Staten Island Shopping mall, New Springville, where by tiny enterprises can show and offer their wares. (Courtesy of Jade Smith)

“Our items are manufactured in modest batches no more than 10 of a unique design and style will ever be designed. We use a ton of beading for our craft, and we have designed personalized orders on ask for. We give each and each individual piece care and consideration, and we are constantly collecting inspiration from most recent trend tendencies, or just speaking and sharing strategies,” reported Jade Smith, a solitary mother, lengthy-time advocate for the disabled populace and impartial living professional at the Staten Island Centre for Impartial Residing.

And Smith claimed she couldn’t be a lot more proud of her daughter’s entrepreneurial skills.

“Nevaeh is in fact a budding entrepreneur, and is presently acquiring wonderful information from other women enterprise owners on how to improve her business and make wise fiscal decisions,” she explained.

Neveh's Jewelry

The New Brighton-primarily based mom/daughter crew has prospects from across the place and as much as the United Kingdom who are attracted to the assortment of handmade necklaces, rings, bag charms, earrings, bracelets and anklets crafted with vibrant beads and/or exclusive stones. (Courtesy of Jade Smith)

In addition to their Etsy store, the mother and daughter are common sellers at Lo’ Kel-Li Vendor’s Market place, a space in the Staten Island Mall, New Springville, exactly where little corporations can display screen and provide their wares.


Jade Smith’s mom, Lori Smith, has survived two bouts with breast cancer. This sturdy feminine position product encouraged the Smiths to upstart the organization. So to honor this terrific inspiration in their lifetime, every single other month, the Smiths showcase a new bracelet structure. And for the very first two months of each individual month with the proceeds of each individual bracelet obtained through that time, they donate one particular for just about every client at Staten Island College Hospital’s FLorina Rusi- Marke Extensive Breast Heart.

“At the stop of the two weeks, we go to the healthcare facility and personally produce the bracelets to our buddy Toni Freda who functions there, and we hear that the people enjoy them. Because April 2022 we have manufactured and delivered just about 100 bracelets,” said Smith. “We do this to honor the patients who are dealing with a large challenge, and we just want to remind them that someone is contemplating of them and that they are not on your own. … This month’s donation bracelet is identified as ‘Angel.’”

Smith mentioned that as jewellery product sales raise she hopes to be ready to donate far more bracelets each individual thirty day period to breast cancer sufferers.

Neveh's Jewelry

Neveah’s Jewelry delivers a significant choice of unique types. (Courtesy of Jade Smith)

Functioning AS A Crew

While Smith reported she and her daughter have a excellent functioning relationship, from time to time it’s hard to be the dad or mum of your business associate.

“Learning how to pay attention to just about every other, and trusting Nevaeh to make options that I may well not often agree with can be complicated, but as partners we are finding out to collaborate and compromise,” stated Smith. “If I arrive up with a style that she fully hates, I can not be the parent and do the ‘because I explained so.’ This is a partnership between the two of us. …I appreciate that she can make her have conclusions.”

Neveh's Jewelry

“Our items are manufactured in little batches no more than 10 of a individual model will at any time be designed. We use a ton of beading for our craft, and we have created custom made orders upon ask for,” stated Jade Smith. (Courtesy of Jade Smith)

But Smith explained she relishes the added time she receives to spend with the youngest of her three little ones, given that, 15-calendar year-olds never typically shell out that much time with their dad and mom.

“I hope that she learns that as a younger woman who will confront adversity in everyday living, that her power and power are at any time present, and she is the one particular in command of her contentment and future,” mentioned Smith.

NEVAEH’S Jewelry AT A Glance




New Corporations in Focus is a weekly column that relates the stories of new Staten Island company proprietors. If you have a new business on Staten Island, e-mail [email protected].


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