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Promoting smart fashion for all women, East West Boutique to open storefront in Vandergrift

They’re two most effective mates with a passion for fashion.

Alle-Kiski Valley natives Dessie Mitcheson Pilek and Jen Zatko Atchison achieved as cheerleaders in seventh quality and graduated collectively from Kiski Region Higher College in 2009. These times, they are company companions growing their online apparel small business — East West Boutique — with a brick-and-mortar place in historic Vandergrift.

The new retailer, at 140 Grant Ave., celebrates its grand opening right now.

Their business enterprise philosophy is about cheering on all women with a concept of inclusion and empowerment.

“We want to make gals truly feel wonderful and self-assured in any dimension,” Atchison mentioned.

Following leaving their respective work opportunities as hairstylist and X-ray technician, the friends begun the on the web model of East West Boutique in May perhaps. They started by advertising women’s apparel in dimensions excess-smaller to 3X through a mobile application and internet site,

Buyers are encouraged to obtain the totally free East West Boutique application and tune in for the weekly “Tuesday Night time Live” procuring broadcast. The display capabilities Pilek, Atchison and guest versions demonstrating 15 new clothing options from their stock.

“One of our customers reported she pours a ‘shoptail’ consume and gets cozy on the couch and completely ready to store ‘Tuesday Night Live,’ ” Atchison stated.

The growth to a brick-and-mortar spot arrives right after seeing their on the internet sales exceed projections.

“We achieved our six-month sales goals on line in one thirty day period,” Pilek stated. “We ended up blown absent.”

An Apollo native and prime athlete at Kiski Space, Pilek moved to Southern California 8 decades in the past, performing as a model. She will commute from the West Coastline to support run the retail store. Atchison, elevated in Vandergrift, is married with three young children and life in New Kensington. Their two areas are the inspiration for the store’s title.

Equally ladies provide as buyers, touring to clothing marketplaces in Dallas and other metropolitan areas, deciding on parts that typically are not found in the Pittsburgh spot.

Consumers can expect to obtain stylish sweaters, denims, dresses, outerwear, shirts, extras, jewelry, purses and footwear amid a renovated historic making featuring a substantial tin ceiling and uncovered brick wall and hardwood flooring.

“We’re modern-day Boho with a twist,” Atchison mentioned. “Our motto is fashion from coastline to coastline.”

Outfits costs range from $15-$75.

Atchison recalled that, as a tiny woman growing up in Vandergrift, she observed there weren’t outfits browsing selections. Her mom drove her to Monroeville or other malls to buy dresses.

“I know before I was born, Vandergrift had a good deal of buying here in city — this was a enormous, booming location to arrive to,” Atchison claimed. “Just obtaining a minor piece of that back again listed here once again with the up-and-coming places to eat, breweries and minimal shops opening is significant.”

The duo are leasing a setting up that was a trendy gown store all through the 1960s.

Customers can count on a warm welcome at East West.

“We required an inviting, Boho feel, but we wished to retain the classic emotion of the setting up,” Pilek mentioned.We just want everyone to arrive in, find one thing they are heading to enjoy to have on but also have a entertaining experience with us.”

In August, they sponsored a accumulating at the Vandergrift pool for ladies — of all ages, designs, dimensions and wellness circumstances — to mingle in their swimsuits and “love who you are,” Pilek claimed at the time.

Taylor Stein, 28, of Castle Shannon is a faithful online shopper who designs to attend the grand opening this weekend. She said she often gets compliments when sporting her East West purchases.

“Each piece is good high-quality, and I love the design. Everyone can find some thing they’re heading to appreciate,” Stein stated. “I truly feel like a million bucks when I wear their stuff.”

Joyce Hanz is a Tribune-Review employees author. You can make contact with Joyce at 724-226-7725 , [email protected] or by way of Twitter .