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Southern California jewelry types appear to Westport

Southern California jewelry types appear to Westport

Kelly Vivar, who aided open the new Westport “gorjana” retailer on Key Avenue, checks products in the showcases Saturday. / Shots by Gretchen Webster
A assortment of gorjana jewellery types. / Images,

By Gretchen Webster

WESTPORT — A jewellery model bringing Laguna Beach type to Westport opened Saturday at 74 Principal St.

The Westport shop is “gorjana” jewelry’s 49th retailer in the U.S. and its 2nd in Connecticut, becoming a member of its Greenwich store on the enterprise roster.

The gorjana brand name focuses on design and “approachable pricing” in accordance to Caroline Kelly, the Westport retail store manager.

Remaining photo: Stylist and product sales associate Kelly Vivar, remaining, and shop supervisor Caroline Kelly welcome clients to the new gorjana retail store. Correct: The retailer was entire of buyers following opening for its initial day Saturday.

“Pricing is incredibly significant to our model,” she explained. 

Its products is intended to fill “a gap in the sector- superior excellent but inexpensive,” she included. 

The gorjana web site describes is items as “perfect everyday jewellery.”

The storefront of gorjana jewelry at 74 Primary St.

The modest Major Avenue retailer displays fragile jewelry which includes necklaces, rings and bracelets on the pale partitions and apparent showcases, building a calm atmosphere with a Southern California vibe. 

The shop was busy Saturday, with quite a few shoppers, numerous of them youthful women of all ages, examining out the shop and its merchandise.

The business was established as a wholesale small business by Gorjana and Jason Reidel 20 several years in the past in Southern California. Gorjana, whose family immigrated from Serbia, created all the jewelry then, and nevertheless does, Kelly mentioned.

The couple, who are the CCO and CEO of the company, are in make contact with with unique stores typically, the store supervisor stated.

gorjana marketed jewelry on-line only for many decades, opening its initial brick-and-mortar keep in 2014. The first East Coast store opened in the West Village in Manhattan in 2017. Now there are 4 gorjana shops in the New York Town metropolitan location, and merchants in 14 states.

Prior to opening suppliers in Connecticut, gorjana officers appeared up ad down the East Coast, Kelly claimed. Between the motives they chose Westport is for the reason that it is a seaside city, and has many boutique-design outlets.

“It was the great location to plant Southern California roots,” the retail store manager said. “We’re really pleased to be becoming a member of the Key Avenue community in Westport.”

gorjana, 74 Most important St., is open up 10 a.m.-7 p.m. Monday by means of Saturday, and 11 a.m.-6 p.m. Sunday. Far more facts is accessible on the gorjana web-site


Freelance writer Gretchen Webster, a Fairfield County journalist and journalism trainer for several decades, was editor of the Fairfield Minuteman newspaper for 10 several years and teaches journalism at Southern Connecticut Condition College.