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The 15 Best Online Jewelry Stores in 2023

Jewelry is as personal of a preference as our favorite foods. I, for one, am obsessed with dainty necklaces and can’t go a day without my go-to earring stack. Meanwhile, other fashion girls are rocking this season’s biggest jewelry trends with chunky bangles and drop earrings. Whatever your personal style, there are quite literally hundreds of jewelry brands across the world wide web to choose from when looking to add a new piece to your collection. But shopping for jewelry online isn’t nearly as daunting of a task as it may seem, we promise. 

Us bauble-lovers at MC did the work for you, searching high and low through the endless offerings to bring you our guide to the best online jewelry stores. These brands and retailers offer a wide range of exquisite styles, impeccable customer service, and the best materials you could want in an investment piece—because, let’s be real, jewelry is an investment. No matter the occasion or your personal style, this list is your ultimate guide to finding your next favorite necklace, ring, bracelet, and more. We’ve also included some affordable jewelry brands for those of us on a budget.

What to Look For in Online Jewelry

  • Materials. When you can’t get a look or feel for a jewelry piece IRL, the best indicator of quality is going to be materials. For fine jewelry, consider 14k gold, platinum, silver, or cobalt, for a piece that’ll last decades (when cared for properly) as these metals are especially durable. For a more affordable option, look towards gold-filled jewelry instead of gold-plated since these pieces are bonded to the base, and are therefore much more durable. Additionally, jewelry with stainless steel as the base is a great option as stainless steel is more resistant to the elements. 
  • Customer Service. Just like with fashion, you never really know how a piece of jewelry is going to look in person, so it’s always a good idea to shop from brands with excellent customer service. Before hitting “purchase” on a piece, especially an investment piece, make sure the brand you’re shopping from is communicative with their customers and that their shipping and exchange policy works for you. Some brands (like a few listed below) even offer virtual consultations if you need extra help with picking out a special piece. All in all, a little extra research when buying jewelry online will go a long way. 

The Best Online Jewelry Stores