Meghan Markle lately wore the brand’s Female Electricity Necklace at World-wide Citizen’s VAX Live Concert, when Taylor Swift, Kristen Bell, Selena Gomez, Madonna and far more have worn Awe Inspired’s items in gold and silver.
Awe Influenced was co-started by 3-time breast cancer survivor Jill Johnson and her son Max Johnson. The mother and son duo were encouraged to build fantastic jewelry that traces with a number of collections symbolizing the wearer’s journey, symbolizing strength, individuality and empowerment.
The brand name also offers back to charity. They’ve donated about $700k to their charity partners—including the American Nurses Basis and Most cancers Care—with 20% of just about every sale likely to an corporation of each customer’s selection.
Receiving the items close to the necks of A-checklist celebs is no easy feat. But the dilemma is—how do they do it? According to co-founder Max Johnson, the model hasn’t paid out for any celebrities to have on their jewelry.
“It’s all been about getting the proper reward into the ideal palms at the correct time,” mentioned Johnson.
Celebs have related to the brand’s Goddess Assortment, which depicts goddesses like Athena, Cleopatra and Mulan. “There are several famous people who have been gifted Awe who then acquire extra to gift to their individual teams and friends,” she reported. “They want the individuals they adore to have the similar empowering knowledge of finding their inner goddess.”
For case in point, Madonna wears the brand’s Frida Kahlo necklace each individual day, according to Johnson, when Tyra Banking institutions wore her Harriet Tubman piece at the Black Life Matter protests in the summer time of 2020.
In the meantime, Pose star MJ Rodriguez owns a piece depicting LGBT activist Marsha P. Johnson. “It was specifically shifting to see her putting on her Marsha forward of her historic Emmy night,” states Johnson.
Other supporters include things like Selma Blair, who said of the brand name: “Ever because I initially obtained my Goddess Necklace, I have recognized how a lot of Goddesses I like celebrating and sporting. They are a reminder of our greatness.”
Demi Lovato is a different longtime supporter of Awe Impressed, as well as Sarah Jessica Parker and Kristen Bell, who owns the Joan of Arc necklace and Cardi B, who loves the Ruth Bader Ginsburg necklace.
The manufacturer also has a pendant celebrating vice president Kamala Harris in a unique inauguration pendant (which Miley Cyrus has been spotted sporting). “There’s some thing deeply moving about looking at iconic, highly effective ladies celebrated in elegant and timeless trend, and superstars have unquestionably gravitated to that,” suggests Johnson.
“Everyone is hunting for symbols of toughness, specifically in this swiftly transforming society that is moving away from structured faith and to far more individualized spirituality,” she suggests. “Our business enterprise exploded all through the pandemic due to the fact people were hurting and seeking for issues that made them come to feel very good, such as celebrities.”
The brand’s goddess collection incorporates portraits of historic figures like Aphrodite, Demeter and Cleopatra, as effectively as far more present-day figures like Marie Curie. This series has been worn by Hilary Swank, Julianne Moore and Camila Cabello.
“Often, celebrities are provided goods to use for particular appearances and purple carpets, but with goddess pieces, they identified staple pieces they can dress in every day that feel special and layer with whatsoever they now have,” states Johnson.
“The mission of our model is to help individuals wake up each and every working day with gratitude for who you are,” she says. “There’s one thing potent about sporting an emblem of your inspiration shut to your heart. I want folks to have on them though channeling the spirit of a goddess as you tactic the environment with marvel, kindness and resilience.”