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Top 10 Best Online Jewelry Stores of 2023

They say you are never fully dressed without jewelry. Jewelry adds a touch of class and uniqueness to your outfit that makes your personality shine. Most people like me don’t enjoy sifting through jewelry store options to get the right one. Thankfully, buying diamonds and precious gems has been made easier. You can find exquisite jewelry from the best online jewelry stores without breaking your back searching.

Are you looking to get jewelry for yourself or a special someone? We’ve rounded up the best online jewelry stores For Quality Diamond Rings & More.

Here is a list of the best sites to buy jewelry:

  1. Vrai –  Best for sustainably sourced diamonds
  2. Ellievail –  Best water and resistant jewelry brand
  3. Isabelle Grace –  Best for personalized jewelry
  4. Welry –   Best for precious metals
  5. Satya –  Best for unique, sentimental pieces
  6. Fred Meyers –  Best responsibly-mined and produced jewelry
  7. Mejuri – Best for everyday pieces
  8. Stone and Strand –  Best for a wide-range of price points
  9. Noemie –   Best for high-quality diamonds
  10. Verlas –  Best for trying before you buy

Top 10 Best Jewelry Stores

Whatever jewelry you are looking for, an online jewelry store has it. This article focuses on the best online jewelry stores that offer fast, easy, and affordable services. Whether you want to gift yourself or someone jewelry, you can trust them to deliver.

Here are the best places to buy jewelry online:


Vrai is one of the most environmentally conscious jewelry brands. The brand was founded in 2014 and is called Vrai & Oro. In 2017, they joined Diamond Foundry- a company that makes lab-grown diamonds. Diamond Foundry uses human labor to make the diamonds at a solar-powered and carbon-neutral facility in San Francisco. They are transparent about the whole process, and you can view it online.

Their man-made diamonds are legally considered to be real. They incorporate stones along with recycled gold into their jewelry.

Feature Collections

Here is the best-selling jewelry collection at Vrai:

Vrai and Oro Signature Bezel – This piece of classic and simple jewelry is designed to be worn on the finger. You can wear it with your wedding band. You can select any particular shape for your ring.

Vrai and Oro Cathedral– This design is for people who don’t like bedazzled designs or infinity rings.

Vrai and Oro Tiny Ring – This is for people who like minimalistic jewelry. It is very cost-effective and works well as an engagement ring.

Vrai and Oro Silk Box Chain – The silk and box chain necklace give you a dainty silhouette cut that gleams from every angle. You can add a pendant to complete the look.

Vrai Huggie Hoop earrings– The Vrai hoop earring is a classy and comfortable fit. It is easy to put on and take off.

Vrai and Oro VRAI Solitaire Drop Ear Jacket– This helps you to accessorize your normal earrings. It makes it more elegant. Attach it to the back of your favorite studs.

Vrai and Oro Cuban Link Bracelet– This is a unisex piece for everyday wear. It is intertwined with either yellow or white gold.


Vrai jewelry prices range between $75 and $300. The diamond jewelry price is relatively lower than other brands. This is because they focus on lab-grown diamonds.


  • Their gemstones are sustainable sources with zero carbon emissions.
  • They customize engagement rings.
  • There is a wide variety of jewelry pieces and designs to choose from.
  • They are relatively affordable compared to other luxury jewelry brands.
  • They offer alternative financing options like Klarna.
  • They offer consultation with a diamond expert on their site.


  • They have limited customer reviews

Client Reviews

You can only find customer reviews on their official websites. We failed to find client feedback outside of the site. As such, it is not easy to paint a full picture. Going by the reviews o the site, Vrai gets an average rating of 4.8/5 stars. The customers love their simple designs for everyday wear.

However, there were also complaints about the customer service.

Ellie Vail

The Ellie Vail jewelry brand was created in 2014 by former celebrity stylist Ellie Vail. She saw a gap in the industry for affordable jewelry that would not tarnish easily. She became the first in the USA to create affordable and water-resistant jewelry. She uses sterling silver on the gold and plating with an 18K gold finish.

Ellie Vail’s jewelry consists of usual pieces such as earrings, necklaces, rings, anklets, and bracelets. They are made from hypoallergenic stainless steel.

Feature Collections

Ellie Vail has a pretty unique jewelry collection. Here are some of their best jewelry lines:

  • Ellie Vail Jodie Tennis Bracelet– These are for women who still want to look good while exercising or doing some athletic activities. It is comfortable and easily adjustable.
  • Ellie Vail Billy Dainty Chain Ring – This is a delicate piece of jewelry that can be worn on the finger.
  • Ellie Vail Carla Paper Clip Chain Necklace– This is everyday wear inspired by paper clips. You can find it in gold or silver for an even more stylish look.
  • Ellie Vail Bardot Baguette Stud Earring– This is an elegant piece of jewelry that sparkles like a diamond. It’s a work of art that helps to highlight your physical features.


The different jewelry at Ellie Vail costs between $28 and $85. Their price is quite affordable, and most of their products are sold. They also offer many discounts and promotions on their products.


  • Quality, affordable jewelry
  • They are handmade in America.
  • Tarnish-resistant jewelry
  • Made for everyday wear
  • They are made from hypoallergenic stainless steel.
  • They have various financing options.
  • They offer discounts and promotions.
  • They have weekly sample sales.
  • They offer free domestic shipping.


  • Products take too long to arrive when you order.

Client Reviews

Ellie Vail is highly rated across all their product reviews in their Etsy shop. Consumers have hailed the products for being beautiful and looking very expensive. All their jewelry has received nothing less than 4.6/5 stars.

Isabelle Grace

Isabelle Grace’s jewelry line understands women’s fondness for their jewelry. Isabella Grace, the founder, was given her grandmother’s gold locket which inspired her to create her jewelry line. She wanted to create something personal that people would hold close to their hearts.

Feature Collections

Everyday necklaces – This collection consists of earrings you can wear daily. They include pieces like daisy flower necklaces, sand dollar necklaces, heart Paris necklace and more.

Earrings– They have daisy drop hoops, sand dollar hoop earrings, and more. There are different gemstones and pearl earrings.

The daisy collection – This new collection features many of the site’s best pieces. They mostly comprise of sand dollar pieces and smiley face bracelets and necklaces.

Best selling pieces: Their best selling pieces include charms with names inscribed. You can have the name of your favorite person inscribed in different design pieces.


You can find Isabelle Grace pieces for as low as $2. Their jewelry is pretty affordable. You can find amazing personalized necklaces and other pieces at a low cost.


  • Modern personalized jewelry
  • Effortless, timeless, and elegant accessories
  • Made from high-quality materials and expertly crafted
  • Handcrafted jewelry


  • Not a wide varieties of jewelry pieces

Client Reviews

Clients have praised Isabelle Grace for making beautiful personalized jewelry. You can find many of the client reviews online. It has a 4.4-star rating.


Welry is one of the best fine jewelry companies for special metals and luxurious materials. The brand offers a wide selection of products to its customers. They partner with the United Nations and other government organizations to ensure they source real, natural diamonds.

You can get your favorite pieces at affordable prices without compromising on quality.

Feature Collections

Here are some of the unique items you can purchase at Welry:

Welry 2.4 mm Round Box Chain Necklace– This is a fine piece of jewelry for men

Welry Eternity Band Ring– This special gift is for someone you want to keep forever.

Welry Emerald Ring with Diamonds – This exudes elegance and luxury. It is perfect wedding jewelry.

Welry Bar Stud Earrings– Every woman should these have stud earrings in her collection.

Welry Mother-of-Pearl Calla Lily Earrings– These lily-shaped earrings are perfect for the outdoors.


You can buy a piece of jewelry from Welry for as low as $30.


  • High-quality jewelry at affordable prices
  • Expertly curated pieces
  • 60-day free return and exchange policy
  • Free shipping in the U.S.
  • Prompt customer service
  • Active promotions at checkout
  • No hidden costs


  • They only ship to the U.S. and Canada.
  • Few customer reviews
  • It takes a relatively long time to get a refund.

Client Reviews

There are many great client reviews on the services and products. Their site is legit and safe to use. However, there is a long waiting period before one can get a refund. They also have a few cases of stones falling off jewelry, which can also be attributed to individual care.


Satya is a Sanskrit word that means “Truth.” The pieces are designed to empower and resonate with their wearer. You can indeed be drawn to a piece of jewelry. Satya jewelry not only helps you to feel beautiful, but it also helps empower you in your journey.

Feature Collections

Satya jewelry is perhaps some of the most sentimental pieces you can find. The pieces are designed with love, and all symbolize something.

Some symbols in their jewelry include Divine Mother, Buddha, Lotus, Mandala, and Saraswati. They also have a tree of life, a cross, a ceart, and a moon.

The gemstones represented include:

  • Creativity
  • Tranquility
  • Spirituality
  • Positivity
  • Purity
  • Abundance
  • Intuition
  • Love
  • Clarity
  • Prosperity
  • Love
  • Foresight
  • Harmony
  • Happiness
  • Protection
  • Inspiration

With Satya jewelry, it is believed that you are drawn to whatever you seek. The stones are chosen for their symbols, beauty, and meaning. Discover what you resonate with and feel powerful with each piece.


Satya pieces cost as low as $16 and go up to $200. Custom jewelry costs much more, depending on the design.


  • Elegant pieces that help you stand out
  • Jewelry that helps you feel powerful in your strength
  • It helps you discover your truth when you find what resonates with you.
  • Made from 18kt gold plated over brass
  • Their proceeds go to support children from all over the world.
  • A creative team with many creative designs
  • Free shipping on U.S. orders above $150


  • Consumers are charged for returns and the original shipping charges.

Client Reviews

The client reviews for Satya are a mixed bag. Some clients have praised the brand for being beautiful and having fair prices.

However, many clients have reported being very disappointed with the customer service response. The customer service is pretty unresponsive to clients’ queries and complaints. They also charge to repair broken pieces, which become more costly for clients.

Fred Meyers Jewelers

Fred Meyers is among the online jewelry stores committed to sustainably making fine jewelry. Their commitment is to responsibly mine and produce jewelry that everyone will love. They are very environmental-conscious and transparent. They have certifications from the Responsible Jewelry Council.

Feature Collections

Here are some of the classic pieces from Fred Meyers:

Fred Meyer Jewelers Amethyst and Diamond Fashion Ring– This is one of the best rings to gift someone. It is set in 10-karat white gold.

Fred Meyer Jewelers EFFY Rhodolite Garnet & Diamond Ring– This is a vintage-style ring surrounded by diamonds.

Fred Meyer Jewelers Black Onyx Medallion Pendant– This is a classic heirloom piece. It is a piece of statement jewelry that can be passed on to your kids.

Fred Meyer Jewelers Created Ruby Heartbeat 18″ Necklace– This is a beautiful piece for expressing your feelings to someone you love.

Fred Meyer Jewelers Morganite Stud Earrings– This is simple yet classic jewelry. It is made with 14-karat rose gold.


Fred Meyers jewelry retails from $187 goes up from there. The EFFY Rhodolite Garnet & Diamond Ring is about $1,270.


  • They are committed to ethical practices and transparency.
  • Free return policy
  • Free shipping
  • Wide assortment of beautiful pieces
  • Lifetime coverage for their jewelry pieces


  • Horrible customer service

Client Reviews

Fred Meyers has received a lot of bad client reviews. This is mostly due to their customer service. They are rated as 3.2/5.


Mejuri is a fine jewelry store for everyday pieces. The brand partners with several manufacturers globally to make quality, handcrafted jewelry. They use 14-karat gold, gold vermeil, sterling silver, gemstones, and diamonds. All these high-quality materials are ethically sourced.

The store eliminates exorbitant markups by intermediaries, which helps consumers save more money.

Feature Collections

The Mejuri collection consists of classic designs that are perfect for everyday wear. Some of their designs include engagement and wedding rings, hoop earrings, and classic chain necklaces.

This brand is perfect for people who wear jewelry daily.

The boyfriend bold chain is a 14-karat gold piece of jewelry you can wear daily. It is casual but will still make you stand out.


Mejuri prices start at $25 and go up to $4,000. With these prices, there is something for everyone. You can find the estimated prices for all jewelry pieces on their site.


  • High-quality pieces that do not suffer damage even after significant wear
  • They have a two-year warranty.
  • They come in thoughtful packages that are great for gifting and traveling.


  • Their hoop closures fall out easily

Client Reviews

Mejuri jewelry has good customer reviews. They are easy to put on and are sold at an unbeatable price. They continue improving their brand and designs, so customers are hopeful for better designs.

Stone and Strand

Stone and Strand is one of the best online jewelry stores with quality jewelry and no big markup. The brand was created in 2013 by Nadine McCarthy while she was getting her MBA. She aimed to create a brand that not only empowers women but is also affordable. The brand has been featured in popular magazines like Harper’s Bazaar, Forbes, Vogue, Town & Country Magazine, and Teen Vogue.

Stone and Strand dropped the 10x markup common to many brands to make them affordable. Their materials are ethically sourced and are made in an eco-friendly and sustainable way. They strive to leave behind less carbon footprint by recycling packages, gold, and diamonds.

Feature Collections

They have some of the best gold jewelry. Here are some of their prized collection:

Stone and Strand Fine Diamond Pave Chain– This is a dainty ring made from 10k yellow gold and encrusted with diamonds. It takes the form of a chain-like pattern and is very comfortable and sparkly.

Stone and Strand White Diamond Pave Huggie Earrings– This is perfect for day wear. They are comfortable and elegant and easily go with any outfit.

Stone and Strand Pave Diamond Open-Linked Ring– This has a similar design to the chain ring but fewer sparkles. It is less expensive too.

Stone and Strand Tiny Diamond Stud– This staple piece is made to accentuate your natural beauty. They can be bought as a pair or individually.

Stone and Strand Rainbow Bright Tennis Bracelet– This jewelry piece is one of the finest. It consists of a mix of colorful gemstones. The gemstones include blue topaz, pink sapphire, orange sapphire, and round peridot.

Stone and Strand Heart of the Matter Choker Necklace– This small statement piece gives you a bright sparkly look. The delicate jewelry is a stunner


You can find Stone and Strand pieces from Etsy for as low as $0.98. The Rainbow Bright Tennis Bracelet goes up to $1,350. Stone and Strand has so many price points. You can find classic pieces at different prices.


  • Ethically sourced materials
  • Eco-friendly and sustainable for the environment
  • Offer free shipping
  • Quality, affordable fine jewelry
  • 100-day warranty
  • Has excellent customer service
  • Numerous discounts and promotions
  • 100-day returns on goods purchased


  • Some are made-to-order pieces, so they may take a while.

Client Reviews

The customer service at Stone and Strand is not the best. Many clients have complained of taking too long to respond to any complaints or queries.


Some people find it hard to differentiate between real and fake diamonds. With Noemie, it is never a question as they make the most quality diamond jewelry. The Noemie jewelry brand is out to streamline the industry and manufacturing process. They use their own production houses and sell directly to their customers.

The line sells its jewelry online, but you can make an appointment to see them in person.

Feature Collections

The Noemie line comprises two collections of quality jewelry- The ‘classic’ and ‘elephant’ collections. The classic collection consists of simple but classy jewelry you can wear daily. These are staples every lady should have in their collection. The elephant collection comprises more exquisite jewelry. They are called the elephant collection because they have their signature elephant symbol. The elephant represents their dedication to their customers.

The jewelry company produces conflict-free diamonds that meet the standard of VS for clarity and F/G for color.


Noemie designs range from $450 -$2,995. There is an exceptional design that costs $6,000 and it can be paid in installments. They have no hidden costs or extra charges.


  • The classic styles work well for everyday wear.
  • The jewelry comes in giftable boxes.
  • They offer free shipping on all orders.
  • Ethically sourced diamonds
  • They sell the real diamond at affordable prices compared to traditional retailers.
  • They offer custom designs on request.
  • They include detailed information about the jewelry like size, color, and clarity of the stones.
  • They have a free return policy within 30 days if you are unsatisfied with the product.
  • They sell directly to consumers, which saves them the costs of buying from traditional retail stores.


Client Reviews

Noemie has excellent client reviews from many satisfied customers. Their jewelry is exactly as advertised on their websites.


Verlas is an exquisite jewelry brand based in New York that offers affordable fine jewelry. They specialize in diamond necklaces, bracelets, earrings, and rings. The brand is pretty transparent about its products. You can find a breakdown chart of their pricing, raw materials, warehouse, labor, and duties cost. Just like Noemie, their pricing has no traditional retail markups.

However, they do not have a showroom but a 15-day try-at-home program. This program allows you to order replica pieces made of cubic zirconia and brass to try at home. If you like it, you can commit to a purchase.

Feature Collections

Here are some of our personal favorites from the Verlas jewelry collection:

Essential Tennis Bracelets– This timeless jewelry is made with a series of diamonds. The diamonds are cut in the same size, clarity, and color to enhance their brilliance.

Crossover Statement Band– This is a simple enough yet sophisticated wear for an everyday look. You can dress it up or down depending on what look you desire.

Round-Center Princess Double Halo Ring– This stunning jewelry consists of 79 diamonds. This is the jewelry to get for that special someone.

Ornate Emerald Ring– This is an exemplary piece that really brings out Verlas’ craftmanship. This is a piece of jewelry that stands out amongst many others.

Captivating Necklace– This is a modern piece that you can wear solo and still look stunning. You can also use it as a layering piece with other jewelry.

The Narrow Starlit Sky Bangle– This is a stunner bracelet. You are bound to make people check you out with 66 diamonds and satin-finished gold plates.


Verlas jewelry ranges between $116 and $ 3,473. Other exceptional pieces, like the signature prince’s ring, can go up to $6,855.


  • Try at home program that helps you evaluate if you want a piece
  • Wide assortment of jewelry
  • Quality, affordable fine jewelry
  • Ethically sourced and environmentally friendly pieces
  • New clients get $100 off their first order of more than $500.
  • They have a 60-day return policy.
  • Full transparency with no traditional retail markup
  • They offer free shipping.


Client Reviews

They have some of the best customer reviews among online jewelry stores.

How to Choose the Best Online Jewelry Store?

Here are the factors we considered when choosing the best online jewelry stores:

GIA Certification

The GIA certification helps you to determine the value of the stones. Stones are graded according to weight, cut, clarity, and color. These gradings determine the value of the diamond. If you will pay an exorbitant price for jewelry, ensure you are getting value fo your money. Check the GIA certification to ensure you are not misquoted on the price.


Various materials can be used to make jewelry. The best jewelry is made from high-quality materials. The best materials included 14-karat gold, cobalt, or platinum. When it comes to stones, also look for hard wearing stones. Softer stones need more care and are less resistant to elements. You cannot wear them daily.


The packaging of the jewelry also matters a lot. Most people buy jewelry online to gift to loved ones. Good packaging allows you to send it to someone as a gift. Jewelry is also delicate, and it can break easily. Proper packaging prevents unnecessary breakages.

Accommodates Aesthetic and Lifestyle

It would be useless to buy jewelry that you cannot wear. It is important to get pieces that fit your taste and lifestyle. It is essential to pick jewelry stores that offer a variety of pieces that fit different aesthetics. Buying fine jewelry is a commitment; we do not want you to get it wrong. The above sites offer a variety of jewelry that fit different aesthetics. You are bound to find something you like.

Customer Service and Client Reviews

There is a lot to learn about a brand from what its clients say and how they treat its clients. It may not seem necessary, but customer service can make a difference in your online shopping experience. Pick brands that respond promptly to customer queries, needs, and complaints.

Return Policy and Warranty

Sometimes you order a product but realize it is not in line with your aesthetics. Sometimes products can arrive with a malfunction. You should be able to return used goods if you are not satisfied. Pick companies that have return policies and/or warranties.


Is it safe to purchase jewelry online?

Yes, it is safe to purchase jewelry online. If no deliveries are made, or you don’t like the package, you can get your money back. The above jewelry stores offer a money-back guarantee to unsatisfied customers.

What are the best ways to maintain fine jewelry?

Maintaining jewelry is different for every piece depending on the material used to make it. You need to first understand the nature of your jewelry to understand how to maintain it better. When you check the GIA certification, you will see the ranking of the stones according to the Moh scale. The hardest stones and metals are the easiest to maintain and more durable. Diamonds rank the highest followed by rubies, then sapphires. Pearls, Emerald, and Opals are more delicate. This means they are not suitable for everyday wear. If your jewelry is made from delicate stone, refrain from wearing it daily.

What is the best quality of jewelry for sensitive skin?

The best quality jewelry for sensitive skin is Platinum. Platinum is naturally hypoallergenic hence it will not irritate those with sensitive skin. Surgical stainless steel also works well on people with sensitive skin. Other jewelry crafted from high-quality metals like gold and Silver also works well for people with sensitive skin

In Summary

Buying jewelry no longer has to be a daunting task. You can even buy your wedding bands and engagement rings online. Get yourself a sparkly addition to your jewelry box. In this article, we have outlined the best stores to buy jewelry online. You can never go wrong with any of these stores. They are reputable brands with amazing collections of jewelry. The sites are also safe to use.

Tomorrow is not promised; treat yourself or that special someone to some fine jewelry today!