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What Can Community Luxury Boutiques Notify Us About the Long run of Retail?

The lights dim and visitors acquire their seats — the Proenza Schouler exhibit is about to get started. We’re not in New York Metropolis, or even at style 7 days, but in Charleston, South Carolina, and seated upcoming to a smattering of the editors you may possibly count on is a row of women of all ages dressed head-to-toe in the New York label. They’re not celebs, influencers or merchandisers, but real customers, having an up-and-near glance at the brand’s latest in substantial aspect thanks to Stacy Smallwood, the founder of Hampden Garments, who collected a team of clients and pals to celebrate the store’s 15-yr anniversary by means of a runway encounter that several of her regulars have hardly ever experienced the prospect to consider element in right before.