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What Can Community Luxury Boutiques Notify Us About the Long run of Retail?

What Can Community Luxury Boutiques Notify Us About the Long run of Retail?

The lights dim and visitors acquire their seats — the Proenza Schouler exhibit is about to get started. We’re not in New York Metropolis, or even at style 7 days, but in Charleston, South Carolina, and seated upcoming to a smattering of the editors you may possibly count on is a row of women of all ages dressed head-to-toe in the New York label. They’re not celebs, influencers or merchandisers, but real customers, having an up-and-near glance at the brand’s latest in substantial aspect thanks to Stacy Smallwood, the founder of Hampden Garments, who collected a team of clients and pals to celebrate the store’s 15-yr anniversary by means of a runway encounter that several of her regulars have hardly ever experienced the prospect to consider element in right before.